As a creative leader specializing in content marketing and visual strategy, I have directed multi-brand initiatives ensuring brand consistency and market differentiation. My expertise includes designing high-impact email campaigns with automation flows that boosted click-through rates and revenue as well as assisting with Figma-based web developing of websites to strengthen inbound marketing efforts and align messaging.

I excel in producing engaging visually captivating stationary and motion graphics, typography systems, and CTA-driven assets that drive user engagement. My work on website redesigns leverages data-driven design principles to enhance user experience and optimize conversions.

In addition to my design work, I am also committed to accessibility, leading ADA compliance efforts by implementing WCAG 2.1 standards and accessible color systems across platforms. My multifaceted approach ensures that every design solution is both impactful and inclusive.

Project: Heartsmart Email Marketing Campaigns

Role: Email Marketing Designer

Executed strategic email marketing campaigns for Heartsmart's medical equipment and training programs, focusing on conversion while maintaining brand integrity.

Key contributions included:

  • Designed compelling email campaigns using Heartsmart's signature color palette - featuring their distinct red with complementary blues and pastel accent colors

  • Created modular email templates incorporating branded circular and geometric shapes to maintain visual consistency

  • Developed automated flows for key customer touchpoints:

    • Welcome series for new subscribers

    • AED maintenance reminders

    • Training certification renewals

    • Cart abandonment recovery

  • Maintained WCAG accessibility standards in email designs while preserving brand aesthetics

The email program successfully balanced promotional content with educational resources, driving revenue growth while establishing Heartsmart as a trusted authority in life-saving equipment.

Heartsmart Website Redesign

Role: Brand Strategist & Accessibility Specialist

I assisted with a comprehensive redesign of Heartsmart's e-commerce platform, that focused to create an accessible, user-friendly experience for purchasing life-saving AED equipment and training materials.

My key contributions included:

  • Developed comprehensive brand guide for development team implementation

  • Created responsive promotional banner system with monthly, flash sale, and educational content variations

  • Ensured WCAG 2.1 compliance across platform through careful color system design and accessibility standards passing the ADA compliance

  • Preformed photo editing and image optimization aligned with brand guidelines

  • Implemented data-driven design solutions to enhance user experience and conversion rates

The result is a modern, accessible e-commerce platform effectively serving diverse customer segments while maintaining ADA compliance.

Project: AEDSuperstore Email Marketing Campaigns

Role: Email Campaign Designer

Created dynamic, seasonally-relevant email campaigns for AEDSuperstore while maintaining brand consistency and driving sales of life-saving equipment.

Key contributions included:

  • Developed themed email campaigns aligned with:

    • National observances (American Heart Month, Hispanic
      Heritage Month)

    • Seasonal promotions (Fall refresh packs, end-of-year sales)

    • Holiday-specific messaging (Presidents' Day, Independence Day)

    • Flash sale events

  • Maintained brand integrity through consistent use of:

    • AEDSuperstore's signature red and blue color palette

    • Clear hierarchical typography for promotions

    • Branded call-to-action buttons

  • Designed strategic A/B testing variations to optimize:

    • CTA button placement and color

    • Image-to-text ratios

    • Promotional content placement

Each campaign balanced promotional messaging, combined urgent sales messaging with educational AED content, achieving higher engagement while maintaining the gravity of life-saving equipment marketing.

Project: AEDSuperstore Visual Optimization

Role: Brand Strategist & Accessibility Specialist

I assisted with enhancing AEDSuperstore's e-commerce platform through strategic design improvements and accessibility optimization.

Key deliverables included:

  • Designed dynamic promotional headers complimenting the promotional email timing.

  • Standardized typography and color systems across the platform, with particular focus on promotional banners

  • Implemented WCAG 2.1 compliance while maintaining brand aesthetics and conversion goals

The redesign resulted in a more professional, accessible shopping experience while effectively highlighting key promotions and sales opportunities.

Project: AED.com Email Marketing Campaigns

Role: Email Marketing Designer

Led the ongoing development and execution of AED.com's email marketing initiatives, focusing on both sales and educational content for life-saving equipment.

Key responsibilities included:

  • Created high-impact promotional campaigns for product launches, seasonal sales, and monthly specials

  • Designed and managed automated email flows targeting specific customer segments and behaviors

  • Built targeted campaigns for different audiences (healthcare facilities, schools, businesses)

  • Implemented automated maintenance reminder sequences for AED owners

  • Crafted engaging cart recovery and post-purchase nurture sequences

  • Maintained consistent branding while optimizing emails for maximum engagement

The ongoing email program successfully drove revenue growth through strategic promotional timing and behavioral automation flows, while educating customers about critical AED maintenance and compliance requirements.

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Brand Identity