Designing brand identity involves carefully selecting brand archetypes, defining the essence of the brand, creating a unique and memorable logo design, choosing suitable color palettes, and compiling brand resource guides. The brand archetype shapes the overall personality and characteristics of the brand, resonating with the target audience. Defining the essence of the brand ensures consistency in messaging and image portrayal. The logo design serves as a visual representation of the brand, communicating its values and mission. Color palettes are essential in evoking emotions and setting the brand tone. Brand resource guides establish guidelines for maintaining brand consistency across all touchpoints, ensuring a cohesive and recognizable brand image.
The company's 30+ year old brand identity modernized using existing logo colors for recognition and contemporary appeal. Redesigned logo features sleek, versatile elements for improved usability in marketing. Balances honoring history with adapting to market changes.
In an effort to remain current and engaging, I have updated the social media and marketing materials to better align with the brand strategy. The trade show booth content has been revamped to attract more visitors and showcase our latest products and services effectively. Additionally, I have developed various educational materials for both customers and training purposes to employees to provide valuable information and enhance the audience's overall experience. These efforts aim to communicate our message clearly and effectively in all platforms and touchpoints.
Cottom’s Wildlife Removal
Almost Allman Cover Band Logo
Crafted a cover band logo inspired by the psychedelic aspects and iconography of the Allman Brothers Band's artwork. Featuring a blend of vibrant colors and swirling patterns reminiscent of the 1960s and 1970s era. The logo design subtly incorporates elements like mushrooms and peaches, paying homage to the iconic imagery associated with the Allman Brothers Band. By combining these elements in a visually striking way, the cover band logo would not only capture the essence of the psychedelic rock era but also establish a unique and memorable visual identity for the band.
I was responsible for creating a distinctive logo, defining a brand archetype and color palette. I effectively directed social media marketing initiatives and developed advertising strategies. Moreover, I managed print media endeavors and sponsorship programs. Furthermore, I initiated and oversaw the development of a functional website to boost the online visibility and interact more effectively with the target audience.
DC Dump Trailer Rentals
Columbia Station Homecoming Festival
For Columbia Station’s 75th anniversary Homecoming Festival, a new logo and branding concept have been meticulously crafted to enhance online and printed marketing, attract sponsors, and adorn flags and banners. The design incorporates patriotic colors and elements, while maintaining a classic style inspired by iconic landmarks. This combination of elements ensures a timeless and impactful representation of the festivals's longstanding legacy and commitment to excellence.
